Ian Weldon is not a wedding photographer. However, he is a photographer who photographs weddings, albeit not in the typical way. This rebellious nature and documentary-style spirit was the result of observing the tired and overdone industry. Ian’s ultra candid photos expose weddings for how they really are, leaning humorous and tongue-in-cheek.

A distinctive visual identity was created for the British photographer, which itself is a parody of wedding visuals. The over-the-top and extravagant flourishes loop around the focal points of Ian’s photos, often emphasizing the unconventional essence of his work.

A fresh visual identity was meticulously crafted for BPM Events, an event company specializing in a diverse range of services from DJs and lighting to photography and floristry. With a focus on weddings and a versatility extending to corporate affairs, BPM Events tailors bespoke packages in close collaboration with clients.

The devised visual identity boasts a uniquely square wordmark, further distinguished by its interactive response to music. Typography also joins the party, changing weight in sync with percussion. A punchy lime-green leads this brand with a range of warm grays and black supporting. Candid photography, capturing the essence of lively gatherings through light trails and long exposures, completes this harmonious visual portrayal.

The National Gallery of Art in Washington, DC, is one of the most beloved and visited museums in the U.S., with a world-class collection of more than 150,000 works of art. A team led by Pentagram Partner Michael Gericke, with Michael Bierut, have created a bold and contemporary visual identity for the National Gallery that reflects the vibrancy of the institution and its diverse collections, programming, and audiences.

The reimagined brand supports the museum’s mission to serve the nation by welcoming all people to explore and experience art, creativity, and their shared humanity. Inspired by the monumental architecture of the National Gallery campus, it connects the old and the new, the classic and the modern.

Veryon is the leading provider of aviation software and information services. Every minute matters in the aviation industry, but competing technologies often lead to a lot of “downtime” for aircrafts. The name Veryon suggests they are always “on”—no more waiting, wondering or wasted effort.

A unique, yet simple "V" monogram was created which incorporates an arrow pointing upward and establishes the company's optimistic and forward-looking approach.

Buying a car can be one of the most stressful and intimidating decisions a consumer will ever face. TrueCar is working to reinvent the experience and make the process of buying and selling new and used cars as simple, easy, trustworthy and informed as possible.

The new brand identity makes the experience of shopping for a car more uplifting and empowering for consumers. Dots connected through color make up the word 'Car' in the brandmark, which alludes to the journey of buying and driving cars.

Modal creates unique sensory experiences using advanced light, audio, and video technologies. On each project, Modal works closely with creatives to discover and capture their mental picture. Located in Brooklyn, Modal positions themselves as professionally-casual and often break conventions to arrive at solutions. Whether it is a multi-million dollar gala, or a warehouse art installation, they stun the crowd.

The wordmark features a distinctive 'M,' which resembles a waveform, a basic component of light, sound, and electronics. A very vibrant color palette was chosen for the powerful emotions they invoke, especially while immersed in them.

With more than 8,400 images in sixteen standard symbol sets, Official Signs & Icons 3 is surely a mammoth. This up-to-date studio reference is thoroughly researched, indexed and annotated with chapter intros, notes, bibliography, and resources. It features the work of internationally recognized designers for organizations including the AIGA and SEGD.

Available as a 368-page full-color hardcover book with a companion download including vinyl-ready EPS vector images.

Hate speech is a constant issue throughout the world, and has only become a larger problem with the advent of social media and other online services, such as video games. “Speech is Not a Game” seeks to illustrate the severity of this problem by taking the form of three mini-games.

The game is created exclusively with type, no other visuals are used. This approach puts more emphasis on the extremely hateful words, phrases, and remarks that traumatize many. Your goal as the player is to erase, push away, and destroy any hateful content presented using the joystick and 'action' button. Play it here.